Open Videos
Across multiple seasons with the Brooklyn Nets and New York Liberty, open videos served as the emotional entry point for fans inside the building. This is also a key project for our internal production team to work on and is usually one of if not our highest budget of the season. Each project came with different constraints - player access, time, budget, brand direction - but shared the same goal: set expectation before the ball goes up.
Rather than repeating a formula, each open responded to its moment, showing clear evolution year over year.
Together, these projects show progression - creatively, technically, and operationally - and the ability to scale production up or down while maintaining a consistent standard.
What I led
Production lead across all open videos
Led internal production teams and external partners
Balanced budget, access, and technical constraints
Owned final creative approvals for in-arena delivery
BKN Main Open Video 23-24
The first season post–Big 3 era required a reset in tone. Production was limited to our Industry City building due to player station schedules.
Shot entirely on an unused floor within our facility
Subway-inspired concept executed practically on site
Partnered with Tier Zero for directing and production support
The project proved we could deliver strong work under tight logistical constraints, which directly led to expanded trust the following season.
BKN Main Open Video 24-25
With that trust, we were cleared to move players off-site & worked with our neighbors at the NYU Martin Scorsese Virtual Production Center - becoming the first brand to work on this soundstage.
Brooklyn park environment built on the volume with practical elements
Season ticket holders featured as background extras
Modular endings designed to customize matchups game to game
This was a higher-budget production that showed how scale and technology could elevate the in-arena experience when paired with discipline.
BKN Main Open Video 25-26
Creative was led entirely in-house, with The Garage brought on as a production partner.
Brooklyn locations recreated through virtual production
Robotic arms used to maximize efficiency and flexibility
Built for easy updates throughout the season
This remains one of my strongest Nets opens due to alignment, efficiency, and adaptability.
BKN City Edition Open Video 25-26
The City Edition open was tied directly to Practice in the Park, one of the team’s key annual events.
Shot practically on location in Bed-Stuy
Player access maximized immediately following the live event
Close collaboration across marketing, basketball ops, and production
The result felt authentic to Brooklyn and benefited from real locations over simulation.
New York Liberty 2025 Playoff Open
This marked my first Liberty open and the first time post-production was brought fully in-house.
Re-edited existing virtual production footage
Commissioned a custom remix for the edit
Added a virtual Statue of Liberty flyover to close the video
Directed and edited internally on a limited budget
The piece delivered a clear playoff escalation while making smart use of existing assets.