New York Liberty
Schedule Releases

Each year, the goal with our New York Liberty schedule releases is to cut through the noise of league-wide releases by anchoring the schedule to a culturally relevant format that feels native, timely, and specific to the Liberty voice.

Across three seasons, our approach continues to evolve in tone and execution while maintaining a consistent creative standard and point of view.

What I led

• Creative & Production lead across all schedule release concepts

• Defined the annual creative direction and format selection

• Led concept development from pitch through execution

• Directed editorial tone and pacing

• Oversaw production and post across video deliverables

• Owned final creative approvals